According to several rumors reported here and here, the Celebrity Apprentice Three hour Season Finale could be the beginning of Sprint's and Palm's do or die last stand, marketing campaign for the Palm Pre. Sprint has been consistently running ad campaigns on NBC's network during Celebrity Apprentice and Heros. What is interesting to note is that we have seen almost all the stars on the Apprentice using Sprint/Palm centro phones.
This is a major hint that Sprint/Palm may be gearing up for a massive, Three hour Celebrity Apprentice show which would draw huge crowds and garner media interest if Palm's Pre were the main "challenges" for contestants. Several of the past contestants come back for the Season Finale.